As we march into 2025, how can the healthcare industry best strategize for the year ahead? A good start would be to develop a better understanding about the value health systems bring to the communities that they serve, in addition to looking at how scale, scope and system alignment contribute to the overall value proposition.
In this environment, strategy often takes a back seat to more immediate concerns. However, a recent Vizient blog signals a major shift—strategy is once again central to healthcare leadership, and it’s crucial for sustainable growth and success.
Bigger opportunities for improved access
Accessibility has always been one of the bigger roadblocks in healthcare. Access can no longer be defined by the physical location of the facility, but by how that healthcare organization is leveraging virtual care, non-acute partnerships and digital tools that allow patients to engage with the health system whenever they need to.
Healthcare leaders need to develop access points that prioritize convenience by identifying barriers that prevent the patients from seeking care. For national account executives, accessibility is a huge pain point that can be addressed in 2025. Look for opportunities where you can partner with your accounts on improving access points for their patients.
Leveraging analytics and AI
Data and analytics can help providers to fill in the gaps of information around the effectiveness of workflow processes and patient care. A Vizient Member Networks survey found that “regardless of a healthcare organization’s AI and analytics strategy, operational efficiency and quality outcomes are providers’ top two drivers for development – 88% and 82% respectively.”
Essentially, it all comes down to leveraging data to provide better care for patients. National accounts executives can partner with IDNs to better understand what the analytics are saying and provide solutions for improving workflows and patient outcomes. This starts with understanding their most significant business challenges and opportunities – from there, you can build a better pitch for your solution.
Leveraging collaboration across the healthcare continuum
Another key insight from the Vizient report is the importance of collaboration. Healthcare is no longer a siloed industry where individual organizations can solve their problems alone. In today’s interconnected healthcare ecosystem, collaboration across all stakeholders—hospitals, suppliers, technology vendors, and other healthcare entities—is essential.
National account executives play a pivotal role in facilitating these partnerships. Strong relationships between healthcare systems and their partners can lead to innovative solutions, cost savings, and improved care models. As healthcare organizations develop their strategies, working closely with external partners will be crucial for achieving the broad goals they set.
The IDN Directory provides insights into the supply chains for the biggest health systems in the country to give manufacturer reps, distribution reps, and national accounts managers a quick, accurate view of what’s going on with their customers - right now. Contact us at demo@idndirectory.com to schedule a demo today!
